Theory of Semiotics


Term                   Definition                                                                         Example 


Signifier:            The physical form (such as a sound, printed word, or image).      ROSE 


Signified:         The idea or meaning of the signifier (what you see)                        🌹

Denotation:     The literal meaning of the word, compared to the feelings or 
                        ideas the word suggests. 

Connotation    The relationship you have with what you see, (why that particular image.)


SIGNS 


Symbolic signs:  This has no relation to the representation, this has to be learned culturally 

Indexical signs:   They show evidence and have a connection to what it is representing, you will need a little knowledge to understand. (using a symbol of a skull and cross bones to indicate toxicity)

Iconic signs:   looks exactly like the thing it is representing ( a bike to indicate a bike lane) 


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